Milk Your Profits

  • The Intelligent Investor milks the profits of a good business and doesn't sell unless the business has gone bad.

"Milk your profits" mean to never sell a highly profitable business.

Owning stock in a highly profitable company give us the following:

  • Increasing Dividend Yield
  • Compounding Interest
  • Rising Stock Price
  • All of the above for a very long time

 

Example 1: Coca-Cola

From 1988 to 1994, Warren Buffett accumulated stock in Coca-Cola for $1.30 Billion. As of 2014, his investment is worth $17 Billion. A 1,200% return in his original investment.

 

Initial Investment in 1994 Value as of Year 2014 Return on Original Investment
$1.30 Billion $17 Billion 1,200%

 

Coca-Cola's Stock Chart:
Stock Chart of Coca-Cola
Source: Thinkorswim by TDAmeritrade

 

Example 2: Wells Fargo

Warren Buffett's initial investment in Wells Fargo was in 1990. He invested $289 Million in the company. In 2014, the value of his investment ballooned to around $16 Billion. His return on his original investment is over 5,400%.

 

Initial Investment in 1990 Value as of Year 2014 Return on Original Investment
$289 Million $16 Billion 5,400%

 

Wells Fargo's Stock Chart:
Stock Chart of Wells Fargo
Source: Thinkorswim by TDAmeritrade

 

Example 3: American Express

From 1963 to 1964, American Express' stock price plunged from $67 per share to $37 per share. Knowing it was a highly profitable business, Warren Buffett started accumulating its stock. He had invested around $20 Million at that time. As of December 2014, the value of his investment has skyrocketed to the moon at a value of close to $2 Billion. That equates to almost a 10,000% return on his original investment.

 

Initial Investment in 1964 Value as of Year 2014 Return on Original Investment
$20 Million $2 Billion 10,000%

 

American Express' Stock Chart:Stock Chart of American Express
Source: Thinkorswim by TDAmeritrade

 

My Financial Analysis of Stocks

  • Buying the Dip in ViacomCBS (VIAC) and Sold Pfizer (PFE) A very big opportunity came today to buy ViacomCBS (VIAC) at a ridiculously low price. Unfortunately we had to sell Pfizer (PFE). Pfizer has been a big disappointment for us ...
    Posted Mar 29, 2021, 12:09 AM by Intelligent Investor
  • Accumulating ViacomCBS (VIAC) We believe there is a greater opportunity in ViacomCBS (VIAC). We have been accumulating the stock for the past year. Our analysis is a mere common sense. During the course ...
    Posted Jan 25, 2021, 5:25 PM by Intelligent Investor
  • Sold AXP, BRK.B, JPM, and WFC We sold all of our shares in American Express (AXP), Berkshire Hathaway Class B (BRK.B), J.P. Morgan (JPM), and Wells Fargo (WFC).American Express (AXP) - We just do ...
    Posted Jan 19, 2021, 7:53 PM by Intelligent Investor
  • We Have Bottomed, Next Stop Dow Jones 100,000 The bottom of this recession was on March 23, 2020, when the Dow Jone hit 18,214. This recession was short-lived, it only lasted about 3 months. Our Gross ...
    Posted Jun 8, 2020, 12:32 PM by Intelligent Investor
  • Archive: My Stock Research 2019 View My Analysis: My Stock Research 2019
    Posted May 21, 2020, 9:21 PM by Intelligent Investor
  • Archive: My Stock Holdings 2019 View My Analysis: My Stock Holdings 2019
    Posted May 21, 2020, 9:21 PM by Intelligent Investor
  • Another Dead Cat Bounce, We Haven't Bottomed Yet, Goldman Predicts S&P 2000 The Dow Jones has rallied to 22,327 over the past several days. However, we believe this is another dead cat bounce. We sold all our shares of United Health ...
    Posted Mar 30, 2020, 8:35 PM by Intelligent Investor
  • Coronavirus Is The Black Swan Event That Ended The Bull Market In 2020 A Black Swan Event is an unpredictable event that causes catastrophic damage to an economy. A few days ago, we wrote an article describing the coronavirus as a Black Swan ...
    Posted Mar 18, 2020, 9:21 AM by Intelligent Investor
  • Beyond Meat (BYND) and Dunkin (DNKN), The End Of A Tale Of 2 Speculative Stocks During a recession speculative stocks get pounded down to the ground. Thus, we sold all of our shares of Beyond Meat (BYND) and Dunkin' Donuts (DNKN). Beyond Meat is in ...
    Posted Mar 18, 2020, 9:22 AM by Intelligent Investor
  • The Dow Jones Rallies 1294 Points, Sold More Stocks On This Dead Cat Bounce The Dow Jones jumps 1294 points a few days ago, however, we believe that this rally is a "dead cat bounce". We have to wait for the next quarter's ...
    Posted Mar 16, 2020, 9:56 PM by Intelligent Investor
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