Total Assets

Total Assets is the sum of current and long-term assets owned by a company. It is equal to Total Liabilities & Shareholders' Equity. More assets mean that the company could have a large market share in its industry and competitors will have a difficult time gaining entry.

When determining a company's Durable Competitive Advantage look at the Total Assets to see if it is large. More is better.

 

Equation

 

Check if Total Assets is a very large number:

Total Assets

 

Examples

 

In the year 2010, Coca-Cola's (KO) Total Assets is $57.8 Billion. That means competitors will find it difficult to enter into the beverage business and dominate because raising $57.8 Billion dollars is almost impossible.

Company: Coca-Cola
Total Assets = $57.8 Billion > $50 Billion

 

In the year 2010, Johnson and Johnson's (JNJ) Total Assets is $102.9 Billion. Competitors will find it difficult to enter the health products business because raising $102.9 Billion is difficult and will take a very long time.

Company: Johnson and Johnson
Total Assets = $102.9 Billion > $50 Billion

 

In the year 2010, Wal-Mart's (WMT) Total Assets is $180.6 Billion. They are the largest discount retailer. Nobody has that kind of money to efficiently compete with Wal-Mart.

Company: Wal-Mart
Total Assets = $180.6 Billion > $50 Billion

 

My Financial Analysis of Stocks

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    Posted Jul 27, 2019, 12:04 PM by Intelligent Investor
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  • Berkshire Hathaway Sells Shares of PSX Berkshire Hathaway has been selling its shares of Phillips 66 (PSX). They held about 35 million shares of PSX stock as of the 2nd quarter of 2018, which is down ...
    Posted Aug 28, 2018, 1:32 PM by Intelligent Investor
  • Sold All of L Brands (LB) and Park Hotels and Resorts (PK) An article in CNBC scared us. The parent company of Victoria Secret, L Brands (LB) could be a broken company.https://www.cnbc.com/2018/05/24/victorias-secret-might ...
    Posted Jul 26, 2018, 3:41 PM by Intelligent Investor
  • We Sold All of Our Shares in PayPal, We Saw Something Else We Liked Better We dumped PayPal (PYPL). The P/E Ratio is currently at 66 which is very high. The slowdown in earnings and revenue does not justify a P/E Ratio that ...
    Posted Aug 2, 2019, 4:10 PM by Intelligent Investor
  • U.S. Bank's (USB) Return on Equity is Greater than Wells Fargo (WFC) We just realized that U.S. Bank's (USB) Return on Equity is the highest out of all the major banks. It is greater than Wells Fargo (WFC), J.P ...
    Posted Feb 3, 2018, 8:20 AM by Intelligent Investor
  • My Research 2017 View Analysis: My Research 2017
    Posted Jan 15, 2018, 4:12 PM by Intelligent Investor
  • Looks Like Capitulation in Viacom (VIAB) Capitulation is when large institutional investors give up on a stock and sell all of their holdings in that stock. Capitulation is a sign of a bottom for a stock ...
    Posted Nov 17, 2017, 10:38 AM by Intelligent Investor
  • IBM's Fortunes Finally Turns Around Today Warren Buffett purchased IBM shares in the year 2012 worth billions of dollars. Yet the stock has pummeled and has been pounded downwards for the past 5 years. The company ...
    Posted Aug 2, 2019, 4:09 PM by Intelligent Investor
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