The 10 Year Earnings Per Share should be rising. A rising Earnings Per Share is an indicator of a company with a Durable Competitive Advantage. The rise doesn't have to be smooth. As long as the recent year's earnings is significantly higher than it was 10 year ago, then we are interested in this company's stock. When the 10 Year Earnings Per Share is flat or erratic, going through periods of profit losses, it would mean the company is in a very competitive industry. It could also mean the company does not have the Durable Competitive Advantage we are looking for.
Example 1: Coca-Cola's Rising EarningsDate: January 2015 Coca-Cola's Earnings Per Share has risen from $1.00 to $1.90 per share over the last ten years. The rise may not be smooth but what's important is that it is rising.
Example 2: IBM's Rising EarningsDate: January 2015 IBM's Earnings Per Share has risen from $4.38 to $14.94 per share over the last ten years. In this example it is rising smoothly.
Example 3: Ford's Erratic EarningsDate: January 2015 Ford's Earnings Per Share is erratic. Over the last ten years the company lost money from the years 2006 to 2008. This is an indicator of a price competitive industry.
Example 4: Best Buy's Flat EarningsDate: January 2015 Best Buy's Earnings Per Share is flat. It didn't change much from $1.41 to 1.53 in ten years. The company lost money in the year 2012. This is also indicator of a price competitive industry.
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